That's The Rumor

Driving traffic to your website is a must in today’s electronically connected world. Our website is the gateway to our business and in order to grow our business and to maintain our brand, we must ensure that there is a steady stream of visitors who are both targeted and interested in what we have to offer. Doing so can be achieved in many different ways but many businesses find that Adwords offers benefits that other methods cannot touch. For more information about getting someone to take over your Adwords management click this link.

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The primary benefit of Adwords is the speed with which you can get traffic to your website. You can target various keywords that are associated with your business and within a matter of minutes, you can begin ranking in the Google search engine results. Depending on how much you bid and a number of other factors that will be discussed below, your rank may vary from the top position to lower positions. Depending on your needs, your budget and your industry, it is important to consider a number of different strategies.

Adwords is more than just a way to advertise your business, it is a way to grow your business. As long as you are putting the best practices in place for Google, it is possible to rank your website for a substantial amount of keywords and to drive targeted traffic to your website on a consistent basis. The following are some of the best practices that can result in even more benefits from your Adwords efforts.

The Use of Negative Keywords:

The primary focus of all businesses who are using Adwords as a traffic platform is keywords. In fact, choosing the right keywords and being diversified in your keyword choices means that you will get more traffic, make more sales and receive an even greater amount of branding. The problem is, choosing certain keywords may result in traffic that is not only expensive, they have no interest in what you have to offer.

Negative keywords can help you to overcome this difficulty and they should be a primary factor to consider when running an Adwords campaign. In essence, a negative keyword is a word or phrase that would be undesirable if it were to be included in the keywords you are targeting.

Some of the more common ways that negative keywords affect your Adwords campaign is when specific segments of people are looking for information on Google. These might include individuals who are looking for free or inexpensive options for what you have to offer, job seekers, those seeking learning opportunities and anyone seeking a review or press information. Lead quality is vitally important and including the proper negative keywords in your marketing campaign can make a huge difference.

Using Competitor Keywords:

This is a strategy that can truly make a difference in your bottom line. It needs to be done properly, however, so that you can continue to take advantage of it and not end up having your campaign taken down.

It can be difficult to bid directly on a competitor’s keyword or business name. What you may be able to do, however, is to offer an alternative to what their business is offering and target the keyword in that way. It is important for you to be factual with what you are offering and not try to trick them into thinking they are clicking on the competitor’s website. If it is done properly, it can send a flood of targeted traffic to your website.

Get Involved with Re-targeting:

There is no doubt that gaining the trust of someone prior to the time that they make a purchasing decision is important. In some cases, it may take multiple visits to your website and exposure to your brand prior to the time that the purchase will take place. This is possible with re-targeting.

When somebody visits your website, a small pixel can be used to identify those individuals so that your ads can target them directly. This can be done throughout the Google network, including on many websites that offer ads through the Adsense program. When you use re-targeting properly, it will grow your bottom line.

Consider the Landing Page:

There is no doubt that the cost per click for Adwords is incredibly high and in some industries, it can be difficult to compete. Not only do you need to pay enough to reach the target audience and to be included in the results, you also need to have a positive ROI as well.

It is possible to reduce the amount that you pay per click and to increase your position in the search engine results by adjusting your landing page. When your landing page is relevant to the search, it will eventually cause those positive changes to your account. It may not happen immediately, but if you continue to work on it and make those necessary changes, it can produce great results.

Split up Your Keyword Groups:

Although many businesses tend to throw all of their keywords into a single group, that really is not a best practice for Adwords. Splitting up your keywords into relevant groups or perhaps running a single keyword per group will produce better results.

When you segment your keyword groups in this way, you can use a more targeted ad and send them to a more relevant landing page. This will also help to reduce your cost per click significantly as your Ad Rank continues to increase. Much of this process is automated and over the course of a few days or weeks, you can see these changes take place.

Adwords advertising is not something that is stagnant but rather, it should be considered a dynamic part of your business. Continue to work on all aspects of your advertising and you will find that you are spending less money but getting better results. It may take some time before the benefits come your way but once you have achieved higher ad quality and Ad Rank, you can enjoy the benefits for as long as you run the campaign.

If you’re brand new to search engine marketing check out the video below and then view the entire series for a serious education!

If you have ever thought about creating a website that can rank well in the search engines, you know that this takes on a bit of effort on the part of the webmaster. There are certain aspects of creating a website, and building links back to that site, which can help improve its overall ranking every single day. With all of the new updates which Google does on a regular basis which are not done to actually help people have a better experience on the search engines as they say, but is simply done so that people cannot understand their algorithm, we will change their algorithm every now and then to make it more difficult for smaller companies to compete without using their advertising. In order to combat this behavior on the part of Google, there are certain things you can do to ensure that Google can never take away your top position, nor keep you from achieving one. Here are simple tips that you can use in order to get websites that rank well in Google, websites that will achieve and maintain their rankings.

Understanding How Google Thinks

Unlike a traditional advertising firm where you pay for advertising, and you will receive a certain amount of traffic, Google makes it very difficult for people to use search engine optimization in order to achieve similar results. Essentially, it would be like paying Google for advertising, and then having them change the rules on what type of ads you could place, how much you had to pay, and the quality of traffic that you would receive every single month. This would become a nightmare, and that’s really what a search engine optimization specialist is dealing with, the fickleness of Google on a regular basis. However, if you use the following strategies, the algorithm that Google uses will never affect you because you will appear to be gaining top rankings in a completely natural way, thus hiding in plain sight and achieving excellent results.

Three Strategies That Google Can’t Detect

There are three specific strategies that will always work when trying to rank on Google. You just have to implement them the right way. By doing these in this order, and never overdoing it, the algorithm will only help you and not hurt you. The first thing you need to do is put all unique content on your website, with pages that have at least 700 words of content. Second, you need to update on a regular basis with articles that range from 300 words to 1000 words, and update intermittently. Third, you need to get back-links pointing to your website, and the easiest way to do this is to set up Web 2.0 properties and videos, preferably YouTube videos, and create Tier 2 links pointing to these properties. By placing links on your Web 2.0 properties, and on your Google videos, you will benefit from the page rank that all of these websites have, helping you to boost your self to the top of the search engines in a completely natural and organic way.

Although Google will continue to change their algorithms, it really doesn’t matter. There is no way for them to combat the natural progression of a website to the top of the search engine rankings, especially when going after long tail keyword terms. You can rank well in Google, you just have to be diligent and try not to overdo your search engine optimization efforts. By working gradually, and using these tips, you will achieve page-one rankings.

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