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Google Penalty Recovery Tips

Google Penalty Recovery Tips For Webmasters

Many sites got penalized by Google because of the Panda and Penguin updates to the algorithm. Some of them deserved the penalty, as they didn’t add any value to the world. Others, however, got caught in this machine and sank without being guilty of anything. Many webmasters and small business owners saw their businesses killed overnight.

Recovery from a Google penalty is possible, if you know what to do. This article will give you a few tips to help you bring your Google search rankings back. They aren’t 100% guaranteed, but they helped some sites recover along the way, so they might as well work for yours.

Identify Your Penalty

The first step you need to take after getting penalized is to identify what type of penalty you’ve got. There are two types of penalties: manual and automatic. If yours is automatic, all you can see is a drop in rankings and consequently in your organic search traffic. If it’s a manual penalty, Google is going to send you a message in your Webmaster Tools account. Check whether you’ve got such a message and what information you can get from it. If the penalty reason is low-quality links, Google may give you one or two examples. This is how you can get an idea about what kind of links they consider spammy and artificial.

Assess Your Links

If you know you’ve got an unnatural links penalty, you must try to identify all such links and get rid of them. One option is to write webmasters who linked to you and ask them to remove the links. The other method is to use Google’s link disavowing tool on all suspicious links.

Identifying bad links may be a problem, as you don’t have a lot of tools to work with. By connecting your domain with Google Analytics, you can get details about your backlinks. All links that are considered by Google and pass PR are potentially damaging your rankings. However, you need to filter them somehow, because you can’t get rid of all your links, as you can imagine. Check for over optimized anchor texts, for links from blog networks or from websites that are written in other languages.

Make a list of all possibly bad links and disavow them. This is very easy to do, as you can put all of them in the same report. After that, you still need to try and get rid of as many of them as you can.

Submit A Reconsideration Request

When you are sure you disavowed or removed all unnatural links, you need to fill in a reconsideration request and ask for the penalty to be removed. Be very specific in your letter. Tell the story as it happened, and then explain in detail what measures you have taken to fix the situation.

If you are lucky, you are going to receive a response to your reconsideration request within a few weeks. If it’s positive, your rankings will slowly come back. If they don’t and you get no favorable response, you need to start over. Eventually, if your site is good, it might recover. You may refer this website; for fast recovery of the website.

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