If you have ever thought about creating a website that can rank well in the search engines, you know that this takes on a bit of effort on the part of the webmaster. There are certain aspects of creating a website, and building links back to that site, which can help improve its overall ranking every single day. With all of the new updates which Google does on a regular basis which are not done to actually help people have a better experience on the search engines as they say, but is simply done so that people cannot understand their algorithm, we will change their algorithm every now and then to make it more difficult for smaller companies to compete without using their advertising. In order to combat this behavior on the part of Google, there are certain things you can do to ensure that Google can never take away your top position, nor keep you from achieving one. Here are simple tips that you can use in order to get websites that rank well in Google, websites that will achieve and maintain their rankings.
Understanding How Google Thinks
Unlike a traditional advertising firm where you pay for advertising, and you will receive a certain amount of traffic, Google makes it very difficult for people to use search engine optimization in order to achieve similar results. Essentially, it would be like paying Google for advertising, and then having them change the rules on what type of ads you could place, how much you had to pay, and the quality of traffic that you would receive every single month. This would become a nightmare, and that’s really what a search engine optimization specialist is dealing with, the fickleness of Google on a regular basis. However, if you use the following strategies, the algorithm that Google uses will never affect you because you will appear to be gaining top rankings in a completely natural way, thus hiding in plain sight and achieving excellent results.
Three Strategies That Google Can’t Detect
There are three specific strategies that will always work when trying to rank on Google. You just have to implement them the right way. By doing these in this order, and never overdoing it, the algorithm will only help you and not hurt you. The first thing you need to do is put all unique content on your website, with pages that have at least 700 words of content. Second, you need to update on a regular basis with articles that range from 300 words to 1000 words, and update intermittently. Third, you need to get back-links pointing to your website, and the easiest way to do this is to set up Web 2.0 properties and videos, preferably YouTube videos, and create Tier 2 links pointing to these properties. By placing links on your Web 2.0 properties, and on your Google videos, you will benefit from the page rank that all of these websites have, helping you to boost your self to the top of the search engines in a completely natural and organic way.
Although Google will continue to change their algorithms, it really doesn’t matter. There is no way for them to combat the natural progression of a website to the top of the search engine rankings, especially when going after long tail keyword terms. You can rank well in Google, you just have to be diligent and try not to overdo your search engine optimization efforts. By working gradually, and using these tips, you will achieve page-one rankings.