That's The Rumor


Driving traffic to your website is a must in today’s electronically connected world. Our website is the gateway to our business and in order to grow our business and to maintain our brand, we must ensure that there is a steady stream of visitors who are both targeted and interested in what we have to offer. Doing so can be achieved in many different ways but many businesses find that Adwords offers benefits that other methods cannot touch. For more information about getting someone to take over your Adwords management check this out.

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The primary benefit of Adwords is the speed with which you can get traffic to your website. You can target various keywords that are associated with your business and within a matter of minutes, you can begin ranking in the Google search engine results. Depending on how much you bid and a number of other factors that will be discussed below, your rank may vary from the top position to lower positions. Depending on your needs, your budget and your industry, it is important to consider a number of different strategies.

Adwords is more than just a way to advertise your business, it is a way to grow your business. As long as you are putting the best practices in place for Google, it is possible to rank your website for a substantial amount of keywords and to drive targeted traffic to your website on a consistent basis. The following are some of the best practices that can result in even more benefits from your Adwords efforts.

The Use of Negative Keywords:

The primary focus of all businesses who are using Adwords as a traffic platform is keywords. In fact, choosing the right keywords and being diversified in your keyword choices means that you will get more traffic, make more sales and receive an even greater amount of branding. The problem is, choosing certain keywords may result in traffic that is not only expensive, they have no interest in what you have to offer.

Negative keywords can help you to overcome this difficulty and they should be a primary factor to consider when running an Adwords campaign. In essence, a negative keyword is a word or phrase that would be undesirable if it were to be included in the keywords you are targeting.

Some of the more common ways that negative keywords affect your Adwords campaign is when specific segments of people are looking for information on Google. These might include individuals who are looking for free or inexpensive options for what you have to offer, job seekers, those seeking learning opportunities and anyone seeking a review or press information. Lead quality is vitally important and including the proper negative keywords in your marketing campaign can make a huge difference.

Using Competitor Keywords:

This is a strategy that can truly make a difference in your bottom line. It needs to be done properly, however, so that you can continue to take advantage of it and not end up having your campaign taken down.

It can be difficult to bid directly on a competitor’s keyword or business name. What you may be able to do, however, is to offer an alternative to what their business is offering and target the keyword in that way. It is important for you to be factual with what you are offering and not try to trick them into thinking they are clicking on the competitor’s website. If it is done properly, it can send a flood of targeted traffic to your website.

Get Involved with Re-targeting:

There is no doubt that gaining the trust of someone prior to the time that they make a purchasing decision is important. In some cases, it may take multiple visits to your website and exposure to your brand prior to the time that the purchase will take place. This is possible with re-targeting.

When somebody visits your website, a small pixel can be used to identify those individuals so that your ads can target them directly. This can be done throughout the Google network, including on many websites that offer ads through the Adsense program. When you use re-targeting properly, it will grow your bottom line.

Consider the Landing Page:

There is no doubt that the cost per click for Adwords is incredibly high and in some industries, it can be difficult to compete. Not only do you need to pay enough to reach the target audience and to be included in the results, you also need to have a positive ROI as well.

It is possible to reduce the amount that you pay per click and to increase your position in the search engine results by adjusting your landing page. When your landing page is relevant to the search, it will eventually cause those positive changes to your account. It may not happen immediately, but if you continue to work on it and make those necessary changes, it can produce great results.

Split up Your Keyword Groups:

Although many businesses tend to throw all of their keywords into a single group, that really is not a best practice for Adwords. Splitting up your keywords into relevant groups or perhaps running a single keyword per group will produce better results.

When you segment your keyword groups in this way, you can use a more targeted ad and send them to a more relevant landing page. This will also help to reduce your cost per click significantly as your Ad Rank continues to increase. Much of this process is automated and over the course of a few days or weeks, you can see these changes take place.

Adwords advertising is not something that is stagnant but rather, it should be considered a dynamic part of your business. Continue to work on all aspects of your advertising and you will find that you are spending less money but getting better results. It may take some time before the benefits come your way but once you have achieved higher ad quality and Ad Rank, you can enjoy the benefits for as long as you run the campaign.

If you’re brand new to search engine marketing check out the video below and then view the entire series for a serious education!

 

 



If you have ever thought about creating a website that can rank well in the search engines, you know that this takes on a bit of effort on the part of the webmaster. There are certain aspects of creating a website, and building links back to that site, which can help improve its overall ranking every single day. With all of the new updates which Google does on a regular basis which are not done to actually help people have a better experience on the search engines as they say, but is simply done so that people cannot understand their algorithm, we will change their algorithm every now and then to make it more difficult for smaller companies to compete without using their advertising. In order to combat this behavior on the part of Google, there are certain things you can do to ensure that Google can never take away your top position, nor keep you from achieving one. Here are simple tips that you can use in order to get websites that rank well in Google, websites that will achieve and maintain their rankings.

Understanding How Google Thinks

Unlike a traditional advertising firm where you pay for advertising, and you will receive a certain amount of traffic, Google makes it very difficult for people to use search engine optimization in order to achieve similar results. Essentially, it would be like paying Google for advertising, and then having them change the rules on what type of ads you could place, how much you had to pay, and the quality of traffic that you would receive every single month. This would become a nightmare, and that’s really what a search engine optimization specialist is dealing with, the fickleness of Google on a regular basis. However, if you use the following strategies, the algorithm that Google uses will never affect you because you will appear to be gaining top rankings in a completely natural way, thus hiding in plain sight and achieving excellent results.

Three Strategies That Google Can’t Detect

There are three specific strategies that will always work when trying to rank on Google. You just have to implement them the right way. By doing these in this order, and never overdoing it, the algorithm will only help you and not hurt you. The first thing you need to do is put all unique content on your website, with pages that have at least 700 words of content. Second, you need to update on a regular basis with articles that range from 300 words to 1000 words, and update intermittently. Third, you need to get back-links pointing to your website, and the easiest way to do this is to set up Web 2.0 properties and videos, preferably YouTube videos, and create Tier 2 links pointing to these properties. By placing links on your Web 2.0 properties, and on your Google videos, you will benefit from the page rank that all of these websites have, helping you to boost your self to the top of the search engines in a completely natural and organic way.

Although Google will continue to change their algorithms, it really doesn’t matter. There is no way for them to combat the natural progression of a website to the top of the search engine rankings, especially when going after long tail keyword terms. You can rank well in Google, you just have to be diligent and try not to overdo your search engine optimization efforts. By working gradually, and using these tips, you will achieve page-one rankings.



Here are 5 tips for anyone wanting information about WordPress web design.

Be Careful With Color

One problem that many designers have is figuring out how to effectively use colour. While you want to call attention to your page, it is never a good idea to overdo it with your colour palette. Ideally, you should use two complementary colors when building a site. If you are intent on adding more, you should add no more than one additional hue, and it should serve as an accent to the main colors scheme of the site.

Save Images With Low Resolution

When you plan to use images on your site, it is important for you to save them at the lowest possible resolution youTop Web Design Gold Coast can use where they will still look attractive. This will help your site’s pages load much faster, which is crucial when you are trying to attract visitors. If you ignore this tip, and it takes too long for pages to load due to heavy images, you will lose a large part of your intended audience.

Join WordPress Blogs And Forums

One thing you must understand about WordPress is the fact that there are changes made to it all the time. If you want to get the most out of your experience, it is important for you to stay on top of things. One way to achieve this would be to join as many blogs and forums as you can.

Signing up is certainly not enough. You should subscribe to newsletters if they are available, participate in discussions and read content on a regular basis. Failing to use the site to your advantage means that you may not be able to reap all of the benefits that are offered to WordPress users.

Font Means Everything

When people head to your site, one of the first design elements they will notice is the font. If you are looking for a way to catch their attention, use a font that is a bit more stylish than basic block lettering. With that said, try not to use something that is far too fancy and out of the box since this may make it difficult for some visitors to read it. For instance, some script style fonts are so ornate that they make it hard to discern between several letters.

Aim For An Uncluttered Page

It can be exciting when you are first becoming familiar with WordPress. All of the plug-ins, themes and page elements can make it very easy for someone to go overboard. Try your best to create a page that is as simple as possible and flows nicely. The fewer elements you have on the page, the more people will be able to focus on what matters. Your page should not be so loud and garish that people will have a hard time staying on the page and enjoying all of the content you have to offer.

WordPress can seem rather complicated to those who are not particularly familiar with it. Even so, having the right information at your fingertips will help you master the art of smart design. Now that you have this advice available to you, there should be no reason for you to have a tough time when you are trying to create a winning page.



Google Penalty Recovery Tips For Webmasters

Many sites got penalized by Google because of the Panda and Penguin updates to the algorithm. Some of them deserved the penalty, as they didn’t add any value to the world. Others, however, got caught in this machine and sank without being guilty of anything. Many webmasters and small business owners saw their businesses killed overnight.

Recovery from a Google penalty is possible, you just have to know what to do!

Here we will give you a few tips to help you bring your Google search rankings back. They aren’t 100% guaranteed, but they helped some sites recover along the way, so they might as well work for yours.

Identify Your Penalty

The first step you need to take after getting penalized is to identify what type of penalty you’ve got. There are two types of penalties: manual and automatic. If yours is automatic, all you can see is a drop in rankings and consequently in your organic search traffic. If it’s a manual penalty, Google is going to send you a message in your Webmaster Tools account. Check whether you’ve got such a message and what information you can get from it. If the penalty reason is low-quality links, Google may give you one or two examples. This is how you can get an idea about what kind of links they consider spammy and artificial.

Assess Your Links

If you know you’ve got an unnatural links penalty, you must try to identify all such links and get rid of them. One option is to write webmasters who linked to you and ask them to remove the links. The other method is to use Google’s link disavowing tool on all suspicious links.

Identifying bad links may be a problem, as you don’t have a lot of tools to work with. By connecting your domain with Google Analytics, you can get details about your backlinks. All links that are considered by Google and pass PR are potentially damaging your rankings. However, you need to filter them somehow, because you can’t get rid of all your links, as you can imagine. Check for over optimized anchor texts, for links from blog networks or from websites that are written in other languages.

Make a list of all possibly bad links and disavow them. This is very easy to do, as you can put all of them in the same report. After that, you still need to try and get rid of as many of them as you can.

Submit A Reconsideration Request

When you are sure you disavowed or removed all unnatural links, you need to fill in a reconsideration request and ask for the penalty to be removed. Be very specific in your letter. Tell the story as it happened, and then explain in detail what measures you have taken to fix the situation.

If you are lucky, you are going to receive a response to your reconsideration request within a few weeks. If it’s positive, your rankings will slowly come back. If they don’t and you get no favorable response, you need to start over. Eventually, if your site is good, it might recover. 



If you own a business or you have a website, it is critical that you focus on coming up with the best possible website design that you can. The reason why it is important to come up with a good website design is because it can tremendously benefit your SEO efforts. In this article, we will talk about why a good SEO design helps your SEO.

3 Reasons Good Website Design Helps SEO [A Lot]

1. Crawling Optimization.

The main reason why a good design helps your SEO is because you are going to have excellent optimization. The fact is, it is important to have a website that is able to pinpoint it’s headlines, keywords, and relevancy for the search engines to be able to crawl your website. The only way that a search engine is going to be able to tell what is on your website and where it should rank is by being able to effectively read it. Therefore, it is essential to have everything where it is supposed to be to make it as easy as possible for search engines to read it.

2. Traffic.

The fact is, you are going to get more traffic and retain more traffic with a good design. Search engines value websites that can retain traffic considerably. If you are having everyone bouncing off of your website after a few seconds each time, the search engine is going to assume that you have a poorly designed website or that your content is irrelevant/not good. Because of this, it is essential to have a great design that keeps people on your page for as long as possible.

3. Mobile Website.

Without a mobile version of your website, your rankings on mobile are going to suffer a lot. The fact is, Google and other search engines have started to take mobile search very seriously. This is likely because more and more people are opting to use their mobiles to do their searching. Therefore, without a mobile optimized website, you are not going to be able to rank well for your intended keywords. It is critical that you optimize your website for mobile traffic in order to rank well nowadays. More importantly, it is important to optimize your web design for mobile traffic in order to retain your traffic and get them to keep coming back for more.

As you can probably see, having an effective and good design is critical to your SEO efforts. The truth is, without a good website design, you are likely going to run into a lot of problems. You will likely not be able to attract and/or retain a lot of customers because you are not going to keep them coming back with a good design. A poor design can turn a lot of customers off. This is especially true if you are selling something and they simply do not trust you. It is critical to gain trust of your visitors if you are selling something on your website. 



Reputation Management Can Help any Organization to Constantly Improve

Reputation management comes after you have fully understood how the reputation of a business or even an individual, is affected by actions taken during the course of conducting business or dealing with others. Earlier this was considered a part of public relations.

Reputation management involves monitoring the reputation of the business or person and addressing the issues that are affecting the reputation negatively. Such reputation management can be pro-active or reactive. It can be easier to deal with this aspect of image building by ensuring that any system for monitoring is fully automated. This has become much easier with the use of the internet, and it is easy for such PR managers to get full information on every reference made regarding the business or person on the World Wide Web. This brings in a lot of information, which when properly analysed will indicate the perception of the reputation in the eyes of customers or the public at large.

It is very important for any exercise that involves online reputation management that an avenue is given for customers or others to express their views openly on forums like Facebook, local directory sites, etc. This is a reactive form of the management but can be quite effective, if enough importance is given to the grievances and complaints and effective action taken to take corrective action. At this stage, it is very important to have a proper communication with the aggrieved customer, and ensure that not only an action taken but to deal with some SEO strategies. Take for example, giving publicity to such efforts can allow for a better public image.

Positive reviews must be encouraged and given a lot of publicity. At the same time effort must be made to ensure that such reviews are genuine and easily verifiable, by anyone. Response to negative reviews must be immediate and done without any sense of being let down. Many companies use such negative reviews to constantly change their products and services, and this goes a long way to reinforce their positive reputation, as well as increasing sales. It also allows businesses to constantly be aware of what the customers require and at times may enforce innovation and technological improvements in products.

A proper review of the strengths, weaknesses, opportunities and threats that an organization or person faces will greatly help to enhance reputation, if such assessment is made fearlessly and frankly. This helps to augment the positives while action can be taken to tackle the negatives, or at least ensure that they do not mar the reputation.

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In 2010, Kevin Smith, an American film director, was kicked out of a Southwest airline flight for being “too fat” according to him. He proceeded to tweet up a storm and his angry comments were ... See more

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